Top Reasons to Consider Video Marketing

Top Reasons to Consider Video Marketing

It’s no secret that commercials are invaluable in promoting products. If they weren’t, no sane business owner would ever consider spending upwards of $3.5 million on a single ad, which was the average cost of running a commercial during the 2012 Superbowl. Luckily, we live in the era of YouTube and viral videos, in which it is possible to reach millions of viewers without the hefty pricetag.

Video marketing is something that almost every large corporation utilizes, but for some reason, is often completely neglected by the small business owner. With a bit of creativity, a good marketing strategy, and a bit of patience, you can use video sharing sites such as YouTube to gain hundreds (if not thousands) of new visitors to your website.

Still not convinced? Let’s look at the top 4 reasons that every business should be incorporating video into their marketing strategy.

#1: Search Engine OptimizationHere’s the bottom line: it doesn’t matter how fantastic your website is if no one can find it. That’s why everyone and their brother are hyping up the importance of effective SEO. In this regard, posting videos to YouTube is incredibly beneficial because they’ll be indexed by Google and will show up fairly quickly on searches… provided you equip your video with the right keywords. Plus, videos can be shared on almost every social networking site imaginable. With just one video uploaded to YouTube, it can be shared across Facebook, Twitter, Google+, and beyond. It’s another example of that free advertising we were talking about… and that’s a price no one can argue with.

#2: People Watch Videos!Here’s what the stats tell us:

· YouTube exceeds 2 billion views a day
· The average person spends over 15 minutes per day on YouTube.

These are powerful numbers, which should illustrate that people are far more likely to sit and watch a short 2-3 minute video clip than they are to sit and read a lengthy article. Do your viewer a favour and instead of telling them what you’re all about, show them.

#3: Gain Trust, Build ConfidenceYour videos don’t necessarily have to be two-minute long commercials (and it’s probably better if they’re not). Instead consider using the time to offer your viewer a freebie: post an informative tutorial on something related to the product/service you’re offering. It’s an easy way to show your viewer that you’re a knowledgeable authority on the topic. And perhaps most importantly, it provides you with an opportunity to connect with your audience on a level beyond what articles and blog posts can typically offer. Videos build trust, which is what every good relationship is built on. Provide your clientele with a face and a voice they can learn to depend on, and you’re already increasing your chances of customers.

#4: It’s Fun, Fast, & SimpleCreating a video for your company can be as simple or complex as you want to make it. Most small businesses are captive to the myth that video marketing is too pricey to be considered. However, almost everyone owns a camera capable of shooting video, and nearly every computer today comes with free software for editing. With a simple idea and no required budget, you can quickly create a cost-effective video to kick-start your video marketing campaign. Of course, whether you later choose to invest in a professionally shot corporate video is entirely up to you.

And there you have it! Hopefully we’ve been able to show you just a few of the many benefits that come with creating a video for your business. I'll leave you now with a video made by our very own media department here at Extreme Technology! Remember, if you have any questions don't hesitate to contact us. We're always happy to help.

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